岗位职责
分析行业趋势，对行业动态进行追踪；
熟悉各宣传平台、渠道，结合媒介趋势和渠道特性，根据不同宣传策略和目的进行资源整合、规划；
根据阶段性宣传目标，结合业务场景和用户市场分析，打造短、中、长期传播活动方案；
了解互联网产品特性，有结构化、数据化思维，运用数据分析持续优化投入产出比，对宣传效果负责；
针对用户拉新、老用户促活等数据结果化指标，进行目标拆解，制定相应有效的活动方案
具备跨部门沟通能力，配合各执行部门进行项目落地；
岗位要求
本科及以上学历，市场营销专业优先；
1年及以上活动策划相关工作经验优先；
具备较强的统筹和数据分析能力；
善于思考，进取心强；富有创意，善于挖掘话题。

Responsibilities
Analyze industry trends and track industry trends;
Familiar with various propaganda platforms and channels, combine media trends and channel characteristics, and integrate and plan resources according to different propaganda strategies and purposes;
According to the staged propaganda goals, combined with business scenarios and user market analysis, create short, medium and long-term communication activities plans;
Understand the characteristics of Internet products, have a structured and data-based thinking, use data analysis to continuously optimize the input-output ratio, and be responsible for the effect of publicity;
Target dismantling targets based on data result indicators such as new users and promotion of old users, and formulate corresponding effective activity plans
Have cross-departmental communication skills and cooperate with various executive departments to implement projects;
Requirements
Bachelor degree or above, marketing major is preferred;
1 years and above related work experience in event planning is preferred;
Have strong overall planning and data analysis capabilities;
Good at thinking, enterprising; creative and good at digging topics.